Confluence Ideathon 2021 announces up to INR 10 crore as incubation fund

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Sunil Kant Munjal,Founder Patron,Serendipity Arts Foundation

Confluence Ideathon 2021 announces up to INR 10 crore as incubation fund and many prizes for winning entries
Feb 28th -last date for submission of Ideas

● Confluence Ideathon 2021 invites applicants to suggest imaginative ways of building an
accessible, inclusive and sustainable Arts & Culture Centre
● A cumulative incubation fund of Rs. 10 crores ($1.3m) will support some of the
shortlisted ideas, and a few could potentially become part of the upcoming project
● Applications will be accepted online and close on 28 February 2021
● The Culture Center in Delhi- NCR will be covering performing, visual, culinary, film, and
literary arts

New Delhi, February, 2021: Confluence Ideathon 2021, an initiative by Serendipity Arts
Foundation launched in January to develop the most creative and impactful ideas for an
accessible, inclusive and sustainable Culture Center in Delhi NCR has now become financially
even more rewarding.
A cumulative incubation fund of Rs. 10 crores ($1.3m) will support some of the shortlisted
ideas, and a few could potentially become part of the upcoming cultural centre project.
Confluence Ideathon 2021 will also offer prize money separately; the top three winners in
each of the five domains will get rewarded with a cash prize of Rs. 1 lakh for the 1st position,

Rs. 50,000 for 2nd position and Rs. 20,000 for the 3rd position.

To make it to the Confluence Ideathon 2021 shortlist, applicants are expected to submit a
500-word proposal that imaginatively and efficiently addresses the challenges of building a
large, multi-purpose, urban cultural centre. The submission window has been extended to
February 28, 2021.
Explaining the logic behind the project Mr. Sunil Kant Munjal, Founder Patron of Serendipity
Arts Foundation said “Confluence Ideathon seeks to create new ways of imagining cultural
spaces; we hope ideas from across the world will help improve our understanding of what a
cultural centre should be and can become. We aim to make this the most accessible,
experimental, open, effective, environmentally friendly, and energy efficient arts space in the
NCR, and one that is Indian at heart and global in scope. We are also setting up an incubation
fund that will allow the creators of some of the best ideas to become a part of the
implementation process.”
Problem statements have been identified and divided into 5 categories including ART x
Technology, ART x Environment, ART x Social Behaviour, ART x Design for the Future and ART

x Business Models. After the responses to the problem statements are reviewed, shortlisted
groups would be invited to pitch their ideas, and judged on the basis of criteria such as:
● How would the idea support the cultural centre, while ensuring relevance and adding
● How would the idea help the cultural centre create jobs, or develop new funding
methods or revenue streams?
● Does the team possess the skills and capacity to develop the idea, and would the
cultural centre be able to adopt?
● Is the idea innovative or original?
Applicants are being encouraged across a range of vocations, including architects and
designers to sustainability consultants, engineers and businessmen and women to students,
with an emphasis on ‘out-of-the-box thinking’. Following the initial 500-word proposal, ideas
would be reviewed over three stages. Successful candidates would be mentored before getting
the opportunity to pitch directly to a judging panel from the 30th of March – 5thof April.

Confluence Ideathon 2021 is supported by Hero Enterprise and powered by the Indian Angel
Network & TiE Delhi – NCR. Academic Institutions from across the world like The Royal College
of Arts, London, Birmingham City University, IIM Ahmedabad, IIT Roorkee, IIM
Vishakhapatnam, IIM Bodh Gaya, IIM Amritsar, IIIT- Bangalore, Ashoka University, BML
Munjal University, NIFT Kannur and many more have already joined the initiative as partners,
along with professional bodies like CII-IGBC, Wadhwani Foundation, NASSCOM, SINE IIT
Bombay, to name a few.
The patrons, mentors and jury members are made up of leading global thinkers including Kiran
Mazumdar-Shaw (Chairperson, Biocon), Rajan Anandan (Managing Director, Sequoia Capital
and Surge), Arvind Singhal (Chairman Technopak Advisors); Saurab Srivastava (former
Chairperson NASSCOM), Navyug Mohnot (CEO, QAI; Vinita Bali, Former MD Britannia
Industries Pvt Ltd, Ratish Nanda (architect and Projects Director of Aga Khan Trust for
Culture) and Pramath Sinha (Founding Dean of Indian School of Business); Prof Alison Honor,
Pro Vice Chancellor and Executive Dean Arts Design and Media, Birmingham City University,
Abhimanyu Dalal (architect); and Mr. Sunil Kant Munjal (Chairman, Hero Enterprise) to name
a few.
All information related to Confluence Ideathon can be seen at

About Confluence Ideathon:
The Confluence Ideathon 2020 is an arts hackathon that addresses problems related to the
creation of a museum and cultural centre which will bring together performing, visual, culinary,
film, and literary practices in the arts. It aims to bring together the most innovative minds in
the world and develop creative solutions for a world class arts facility in the National Capital
Region (NCR). The Ideathon seeks to address the various elements that must be put into
practice for this space – accessibility, inclusion, sustainability, and enjoyment in experiencing
the arts. The focus is on finding answers to questions that impact different kinds of visitor
experiences and resource-use.

About Serendipity Arts Foundation

Serendipity Arts Foundation, a Munjal Initiative for Creativity, is a not-for-profit arts and
cultural development Foundation that fosters cultural development and supports emerging
artists across South Asia. The Foundation aims to promote new creative strategies, artistic
interventions, and cultural partnerships which are responsive, addressing the social, cultural
and environmental milieu of South Asia. The Foundation’s programmes are designed and
initiated through innovative collaborations with partners across a multitude of fields, impacting
education, promoting social growth via community development programmes, and exploring
interdisciplinarity across the arts.
About Serendipity Arts Festival
The Foundation’s primary initiative and largest project, Serendipity Arts Festival is a
multi-disciplinary arts event held annually every December in Goa. Curated by a panel of
eminent artists and institutional figures, the Festival is a long-term cultural project that hopes
to instigate positive change across the arts in India on a large scale. Spanning the visual,
performing and culinary arts, the Festival’s programming includes music, dance, visual arts,
craft, photography, film and theatre. The Festival addresses pressing social issues such as arts
education and pedagogy, cultural patronage, interdisciplinary discourse, and accessibility to
the arts. Serendipity Arts Festival’s intensive programme of exhibitions and performances is
energized by spaces for social and educational engagement.


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