In Mumbai, Actors Akshay Kumar and Rana Daggubati today announced
that they are coming together to create India’s first influencer led online market place called-
Socialswag. Poised to take over India’s digital world by storm, the app is set to be launched
nationwide in February 2021.
Socialswag is a new age platform that will enable consumers to connect with – celebrities,
influencers, bloggers and other inspirational individuals, through personal interactions and
learning forums. By combining entertainment and learning, the app will enable interactions
in multiple ways- masterclasses, live-chats, shout-outs, virtual selfies to name a few.
Talking about the app, superstar Akshay Kumar commented, “I have seen so many
opportunities in the digital domain this year and I believe being able to connect with fans
through this platform with some of our products like my Masterclass or a Virtual Selfie will
give not only me, but all my peers an additional opportunity to closely connect with fans in
these changing times.”
Commenting on this new venture Rana Daggubati added, “This is a very fast growing space
and I’m super excited to be partnering with Akshay sir. We will bring the best of sport,
entertainment and vocational opportunities to this platform and look to make it best in class.
Our launch with our first few products will be in the first quarter of next year and the team is
working towards making the fan experience a unique one for the global Indian audience.”
Socialswag is designed to focus on two aspects – education and entertainment. While there
have been many fan engagement apps successfully launching in the market over the last
few months the coming together of these two superstars promises to deliver a unique
experience to the consumer.